Claire Schoenemann, a 2025 graduate of UW-Eau Claire, says knowing how to communicate scientific research to the broader community helped her land a job as an environmental scientist with Foth Infrastructure & Environment in De Pere, Wisc.
Schoenemann was one of 10 undergraduates who participated in the Freshwater Science Summer Research Experience for Undergraduates (REU), funded by a grant from the Freshwater Collaborative in 2022. The REU introduced students to societal challenges in freshwater and career opportunities in freshwater science that will tackle those issues.
“Working at the intersection of public relations and the science behind groundwater quality was an amazing experience and really allowed me to see how important scientific communication is,” she says.
Identifying Drinking Water Resources
She and Rachel Klinker, a 2024 graduate, conducted an audit of online public information about the quality of drinking water. Neither student had a background in drinking water quality — and that was the point.
UW-Eau Claire faculty Sarah Vitale, a groundwater expert who focuses on water quality, and Mary Worley, a communications expert specializing in crisis communication, wanted to identify how easy it was for the average homeowner to find relevant information.
“The students’ searches did not direct them to the sources that house what I consider to be vital information,” Vitale says. “People have no clue where to look, what to look for, or even that they’re supposed to be looking.”
To address this knowledge gap, the students pitched an idea to the county’s groundwater advisory committee that would help advertise the importance of water quality testing in private wells and direct people to testing resources.
Creating Useful Tools for Homeowners
They produced an ad for a recycler mailing that goes to every home in Eau Claire County and a magnet to hand out at community events. The goal was to create simple yet informative materials that would give homeowners quick references.

Schoenemann says working with the groundwater advisory committee gave her confidence in public speaking about her research. It kickstarted her interest in hydrogeology and the intersection of water resources, geoscience, and scientific communication. And it led to additional hydrogeology research with Vitale and Eau Claire County to detect PFAS in well water. (Freshwater Collaborative provided student salary support to complement funding from Eau Claire County.) All while providing the community with important resources.
“The science is one thing, but without properly communicating about water quality, resources, and solutions for the public, there is a huge gap in moving things forward,” Schoenemann says. ““I could go on about the skills I gained from this project forever, but I think most importantly it opened my eyes to the kind of work I knew I wanted to be involved in.”
Written by Heidi Jeter, Freshwater Collaborative.


