Freshwater Collaborative Logos and Usage Guidelines

The Freshwater Collaborative of Wisconsin logo is available in a .png format in three color options: blue & black, black or white reversed out text. To maintain optimum recognition and clarity, the logo should be free of distortion and set apart from other competing graphic elements, such as typography, photographs, illustrations, etc. When reproducing the logo at small sizes, care should be taken to reproduce it at high enough resolution (300 dpi for print materials).

If you need a different format (.eps or .jpg), contact Heidi Jeter, marketing manager, hjeter@uwm.edu.

Preferred Logo

The blue and black logo is the preferred logo for the Freshwater Collaborative. To download as a .png file for poster presentations, Power Point presentations or websites, right click on the logo and save.

 

Alternate Logo options

For a reverse type logo (white), click here, then right click on the logo image and save.

It is acceptable to use a black-only logo. To download as a .png file for poster presentations, Power Point presentations or websites, right click on the logo and save.

 

 

 

 

 

Additional Freshwater Collaborative Branding information

Typographical Fonts:
New Baskerville
Univers/Univers Condensed (logo)

Colors
Black
Blue: hex#3c6472; R=60, Green=100, Blue=114